Steps to a successful blog
- Amazing Content
The heart and soul of a successful blog is great content. If no one wants to read what you are writing about then your blog won’t be very successful.
One of the easiest ways to write content that people actually want to read is to answer a question about your topic that you have yourself. Chances are, if you are wondering about something, so are other people. Obviously you will need to do some research to find the answer, but once you do you will be providing valuable content that people actually want to read and share with their friends.
It is also important to keep in mind that great content is about more than the writing. Images, videos, different fonts and colours all make your content look eye-catching and interesting. Blogs are not books, and they need to have more than just a huge block of text to keep the reader’s’ interest.
Even if you setup your blog properly and create great content, there is no guarantee that anyone will ever see it. Because of this, marketing your blog correctly is a requirement if you want to be a successful blogger.
In the next step we will go over a variety of methods for marketing your blog so that you can make sure people are actually seeing all of your hard work.
1. Promote Your Blog
Promoting your blog is where I see the majority of bloggers fail. There are lots of great bloggers out there that no one has ever heard about, simply because they don’t know how, or just don’t want, to promote their blog.
The most important tip I can give you about promoting your blog is to not be shy about telling people about your blog!
I have heard from many bloggers who tell me that they don’t promote their blog simply because they don’t feel it is worthy of promotion. They say things like “I don’t have enough posts yet” or “I need to work on my site design first”.
Don’t do this to yourself! If you have put in the time to set up a great site and with great content, then you need to tell people about it. Be proud of the work you have put in.
So just how do you promote your blog? Well, it turns out the most effective methods of promotion are free!
2. Social networks
Chances are that you already have a Facebook account, and maybe even a Twitter account as well. So when you post something on your blog, make sure that you also post a link to your blog post on your social accounts.
It also helps to connect with other people interested in your topic. Send a friend request to the top bloggers in your niche and make sure to follow them on Twitter as well.
You may be surprised at just how many people will find your post interesting and then share the link with their friends.
3. Commenting on other blogs
On many blogs you can leave a comment along with a link back to your own blog. If you make useful comments on blogs related to your topic you would be putting your blog right in front of people who you know are interested in your topic.
Caution! Do not abuse this method.
If you are leaving terrible comments on posts just to get your name out there this will only hurt your blog. Furthermore, poor quality comments are likely to be deleted by the blog owner anyway.
If you make a useful comment people are more likely to visit your site, since they will want to hear more about what you have to say on the topic.
4. Link to other blogs
One the best ideas for writing a blog post is to write a response to a post from another blog. This could be a blog post you disagree with, or simply a topic that you have something else to add to.
When you do this, make sure to link to the blog you are responding to. On most blogs this creates what is known as a “trackback”.
A trackback simply means that the blog you linked to will also post a link (automatically) to your blog. This means that anyone reading the other person’s blog post will also see the link to your blog, and hopefully click on it to visit your site.
5. Online forums
If you haven’t already, you should join popular online forums related to your topic. For example, if your blog is about dog training, join a couple of the most popular dog training forums.
Many forums will allow you to post a link to your site in the signature that goes at the bottom of every post you write. Some forums may require you to make a few posts before letting you do this.
Once you have joined a forum, make helpful posts. Just as with blog commenting, the content of your forum posts needs to be high quality and helpful. People are not going to want to read your blog if they don’t find your forum posts to be helpful and interesting.
6. Frequent posting
The promotion methods above all focus on getting new readers to your blog. This is usually the most difficult step for any blog. However, you also need to make sure that once readers find your blog they come back!
Making new posts frequently (at least once a week, but preferably every 1-2 days), is the key to building up and keeping a large following.
Your content may be fantastic, but if you only post once a month people are likely to forget all about your blog. You have to strike a balance between high quality and high quantity.
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